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Industry specific use cases

Find out how we can help your sector

Malls

Optimize tenant mix & monitor visiting customer profiles

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Restaurant

Boost footfall through targeted store growth.

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Beauty & Skincare

Expand in high-potential catchment areas.

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Fashion Apparel

Align stores with regional demand.

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Jewellery & Wedding wear

Expand into luxury-focused cities.

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Sports & Athleisure

Identify growth regions and optimize stores.

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Home & Lifestyle

Refine strategy for tiered city expansions.

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Ethnic Wear

Connect with the right audience for maximum impact

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What our clients say

Ravinder Choudhary

Vice President, Unity Group (VEGAS Malls)

Sociometrik's insights on visitor profiles coming to our malls have given us some sort of a superpower to deeply understand our visitors better than ever. We can now easily understand where our visitors are coming from, what consumer profiles are visiting us and a lot more. This has made our marketing, event planning & overall operations a lot more targeted and sharper

Aparajita Rajpal

AVP - Marketing & Leasing - Brahma Group

Sociometrik’s comprehensive data reports were pivotal in enhancing our understanding of the local market as we prepare to launch our new project in Gurugram. The insights provided a deep dive into consumer behavior, preferences, competitive landscape, and demographic trends within our primary catchment area, significantly informing our strategy for the upcoming project

Pranav Bajaj

Co-Founder, Medulance

Sociometrik is helping us on our journey to revolutionize emergency response services. Their location intelligence offer crucial insights into high-demand areas, optimizing our resource allocation. By analyzing demographic and mobility data, we identified regions and places requiring enhanced coverage. We are excited to continue exploring their capabilities, allowing us to serve communities better

Sheena Khurana

Co-Founder, Zenma

Partnering with Sociometrik has transformed Zenma Coffee's market strategy. By analyzing foot traffic to current brands and information on consumer profiles and behaviors, we identified ideal regions for growth. Additionally, their platform enabled us to develop highly targeted marketing campaigns. Their data-driven approach has been instrumental in our growth and success

Rehan Huck

Vice President, DLF Malls

Sociometrik's dynamic catchment insights have been a game-changer for us to deeply understand our catchment audiences and build our brand mix in a data-driven manner. Their insights on consumer behaviour and retail category preferences have been really useful in creating a retail product that truly caters to the needs and preferences of our catchment residents

Ravinder Choudhary

Vice President, Unity Group (VEGAS Malls)

Sociometrik's insights on visitor profiles coming to our malls have given us some sort of a superpower to deeply understand our visitors better than ever. We can now easily understand where our visitors are coming from, what consumer profiles are visiting us and a lot more. This has made our marketing, event planning & overall operations a lot more targeted and sharper

Aparajita Rajpal

AVP - Marketing & Leasing - Brahma Group

Sociometrik’s comprehensive data reports were pivotal in enhancing our understanding of the local market as we prepare to launch our new project in Gurugram. The insights provided a deep dive into consumer behavior, preferences, competitive landscape, and demographic trends within our primary catchment area, significantly informing our strategy for the upcoming project

Pranav Bajaj

Co-Founder, Medulance

Sociometrik is helping us on our journey to revolutionize emergency response services. Their location intelligence offer crucial insights into high-demand areas, optimizing our resource allocation. By analyzing demographic and mobility data, we identified regions and places requiring enhanced coverage. We are excited to continue exploring their capabilities, allowing us to serve communities better

Sheena Khurana

Co-Founder, Zenma

Partnering with Sociometrik has transformed Zenma Coffee's market strategy. By analyzing foot traffic to current brands and information on consumer profiles and behaviors, we identified ideal regions for growth. Additionally, their platform enabled us to develop highly targeted marketing campaigns. Their data-driven approach has been instrumental in our growth and success

Rehan Huck

Vice President, DLF Malls

Sociometrik's dynamic catchment insights have been a game-changer for us to deeply understand our catchment audiences and build our brand mix in a data-driven manner. Their insights on consumer behaviour and retail category preferences have been really useful in creating a retail product that truly caters to the needs and preferences of our catchment residents

Ravinder Choudhary

Vice President, Unity Group (VEGAS Malls)

Sociometrik's insights on visitor profiles coming to our malls have given us some sort of a superpower to deeply understand our visitors better than ever. We can now easily understand where our visitors are coming from, what consumer profiles are visiting us and a lot more. This has made our marketing, event planning & overall operations a lot more targeted and sharper

Aparajita Rajpal

AVP - Marketing & Leasing - Brahma Group

Sociometrik’s comprehensive data reports were pivotal in enhancing our understanding of the local market as we prepare to launch our new project in Gurugram. The insights provided a deep dive into consumer behavior, preferences, competitive landscape, and demographic trends within our primary catchment area, significantly informing our strategy for the upcoming project

Pranav Bajaj

Co-Founder, Medulance

Sociometrik is helping us on our journey to revolutionize emergency response services. Their location intelligence offer crucial insights into high-demand areas, optimizing our resource allocation. By analyzing demographic and mobility data, we identified regions and places requiring enhanced coverage. We are excited to continue exploring their capabilities, allowing us to serve communities better

Our Solutions

Identify growth markets

  • Identify best location for OOH advertising

    • Pick best billboard locations for your offline ADs.
    • Compare billboard locations based on footfall and customer segments of passing traffic.
    • Identify appropriate locations for offline promotional activities based on right visiting customer segments.

  • Identify target audience

    • Explore 100s of detailed customer segments to determine the ideal audience.
    • Match your ideal customer segments to potential candidate locations.
    • Explore customer segments based on socioeconomic attributes & smartphone usage.

  • Optimize existing retail portfolio

    • Achieve maximum sales push from existing markets by adding new retail outlets.
    • Identify white-spaces in existing markets to set up new retail outlets.
    • Analyze sales impact on the overall portfolio of adding or closing sites of your existing markets.

  • Track & monitor footfall

    • Monitor daily customer footfall in and around your trade area.
    • Compare potential locations based on footfall.
    • Analyse customer tastes & preferences of visiting audience to your store.

  • Optimize distribution network

    • Pick areas/locations to setup new dealerships in your existing markets to push your sales.
    • Benchmark performance of existing dealers against demand potential of their area.
    • Identify new geographies with high demand potential to establish new dealer networks.

  • Identify best location for OOH advertising

    • Pick best billboard locations for your offline ADs.
    • Compare billboard locations based on footfall and customer segments of passing traffic.
    • Identify appropriate locations for offline promotional activities based on right visiting customer segments.

Multi-channel Data sources

Smartphone usage

Mobility patterns, APP usage, Smartphone models, Travel destinations, Brand affinity
+More

Satellite imagery

Built-up, Nightlights, Green cover, Emissions, Construction hotspots, Road network
+More

Administrative data

Census, Income & Expenditure surveys, Govt. schemes, MIS data
+More

Weblisted records

Yellow page listings, Rental values, Hotel & restaurant listings
+More

Establishment data

Business centers, Commute stations, Recreation spots, F&B outlets, Retail outlets, Convenience stores
+More

Transaction data

Digital payments volume, Digital payments value, POS transactions
+More

Smartphone usage

Mobility patterns, APP usage, Smartphone models, Travel destinations, Brand affinity
+More

Satellite imagery

Built-up, Nightlights, Green cover, Emissions, Construction hotspots, Road network
+More

Administrative data

Census, Income & Expenditure surveys, Govt. schemes, MIS data
+More

Weblisted records

Yellow page listings, Rental values, Hotel & restaurant listings
+More

Establishment data

Business centers, Commute stations, Recreation spots, F&B outlets, Retail outlets, Convenience stores
+More

Transaction data

Digital payments volume, Digital payments value, POS transactions
+More

Smartphone usage

Mobility patterns, APP usage, Smartphone models, Travel destinations, Brand affinity
+More

Satellite imagery

Built-up, Nightlights, Green cover, Emissions, Construction hotspots, Road network
+More

Administrative data

Census, Income & Expenditure surveys, Govt. schemes, MIS data
+More

Weblisted records

Yellow page listings, Rental values, Hotel & restaurant listings
+More

Establishment data

Business centers, Commute stations, Recreation spots, F&B outlets, Retail outlets, Convenience stores
+More

Transaction data

Digital payments volume, Digital payments value, POS transactions
+More